Case Study: BioStack Limitless

🧪 Phase 1: Launching a DTC E‑Commerce for Peptides

Objective:
Create a consumer-ready Webflow e-commerce store offering peptide supplements directly to customers.

Challenges:

• Regulatory compliance: Peptides occupy a legal gray zone. The FDA regulates many synthetic peptides as drugs—not supplements—and has issued 17 warning letters to vendors selling unapproved peptide therapies for weight-loss or research use. DTC sales encountered barriers with labeling, permissible health claims, and risk of misbranding under FD&C Act .
• Technical constraints: Need a flexible yet secure stack capable of handling cart, payments, CMS, and eventual user login.

Services Delivered:

• Branding: Logo, color palette, visual identity
  

• Label + packaging design: Clean, compliant labels meeting FDA supplement labeling guidelines

• Business cards: Professional collateral

• Web & CMS development: Built on Webflow with Memberstack + Stripe for shopping and payment

Outcome:
A fully functional Webflow store enabling purchase of peptide products with a streamlined checkout flow and on-brand design—despite regulatory caution, the site remained transparent, labeled for research-use only, and avoided health claims to reduce FDA risk.

🚀 Phase 2: Pivot to Education, Coaching & Consulting

Vision:
Transform from selling products to offering educational courses, coaching, and consultation for research-driven peptide experimentation.

Future Features:

• Member accounts & gated access for courses and coaching
• E-commerce for digital services (consultations, live workshops)
• Interactive dashboards to track orders, session status, lab results, or peptide wellness metrics

Tech Stack (see diagram):
Leverage a no-code/low-code ecosystem for smooth automation and data integrity:

• Webflow: Storefront, CMS, and dashboard interface
• Memberstack: Authentication, recurring memberships, gated content
• Stripe: Payment processing for subscriptions, course orders, consultations
• Make (formerly Integromat): Orchestrates between Stripe, Memberstack, Airtable, Webflow
• Airtable (optional): Central data repository with structured storage and reporting
• Automations:
  1. Stripe payment → Notify Make
  2. Make updates Memberstack access
  3. Make logs data in Airtable
  4. Make updates Webflow CMS/dashboard data

Benefits:

• 💡 Improved user experience through personalized access
• 🔄 Scalable, modular workflows for future services
• 📊 Centralized data tracking for performance and user progress

Summary

PhaseGoalChallengesYour Role & Services Phase 1 Launch DTC e-commerceRegulatory constraints, complianceBranding, label design, Webflow dev, Stripe & CMS integrationPhase 2 (future)Launch coaching + dashboardTechnical orchestration, UX complexityTech stack design, membership flows, dashboard UI, automation workflows

Why This Matters

By pivoting from selling peptide supplements to offering educational consulting and structured experimentation support, you’ve navigated complex regulatory terrain while laying the foundation for a scalable, tech-forward platform. Your work spans branding, UX, front-end development, and process automation—setting the stage for a unique DTC + digital coaching hybrid in the peptides space.

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Let’s Work Together‍Looking for a marketing leader who can elevate your brand through innovative strategies, data-driven decision-making, and seamless team management? Let’s discuss how I can help your business thrive.

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